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The Apple Podcasts for Creators website, for example, is intended to help creators learn more about podcasting, stay informed about the latest news and features and explore in-depth guides with best practices. “It’s great to see Apple back at the table in such a big way, offering a super easy way to support content creators.”Īs well as offering an exciting new option for podcast listeners, Apple Podcasts Subscriptions now gives creators the opportunity to build and distribute premium content. " could be as seismic as the App Store has been for indie game developers," said Pete Donaldson, creative director and founder of podcast creation studio Stakhanov. The move has excited members of the podcast creation community, with many seeing this a potentially dramatic shift in the podcast environment that could have ramifications on other providers.
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These visual updates arrived on the app via iOS 14.5, iPadOS 14.5 and macOS 11.3 software updates, which dropped at the end of April. The redesigned Apple Podcasts app also features an enhanced Search tab that provides quick access to Top Charts and categories.
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Just as you can with shows, you now can browse free channels, which Apple says makes it easy to find more podcasts from your favorite creators, as well as paid channels that provide additional benefits for subscribers.
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That doesn't mean you have to pay for the podcasts you already know and love all of a sudden, mind – over a million of which are available for free via Apple’s dedicated Podcasts app – rather the service is an optional extra for users.Īs part of the service update, the Podcasts app has been redesigned, too, with shows and episodes getting special pages, alongside the introduction of channels, which are groups of shows curated by creators with unique titles, descriptions and artwork.
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What is it?Īpple Podcasts Subscriptions is a new Apple Podcasts service that brings early access, exclusive content and ad-free listening to subscribers, curated by creators.Īs above, it's not a blanket subscription, but instead offers listeners the option to subscribe to specific content creators who each determine their level of premium offering.Īpple says listeners are able to enjoy premium subscriptions from independent creators, studios and media brands, including NPR, the LA Times, The Athletic, Sony Music Entertainment and more. Through Family Sharing, up to six family members can share a subscription, too. Free trials and sample episodes are also available. Subscriptions are billed monthly by default, though creators can offer annual billing if they so choose, which subscribers are able to manage from their Apple ID account settings. Rather than being a blanket subscription, the service allows listeners to subscribe to individual content creators, who set the pricing for their respective premium offerings (starting at ¢49 – likely around 50p – per month).